Digital upskilling of sales and marketing
Blendit Learning is already shaping a completely new language, a new focus, and mindset.
What was the digital challenge?
Blendit Learning wanted to increase their digital visibility, but their learning method was so new that very few people were searching for it. Together with Lemon Marketing, they have now built a strategic foundation where their own employees drive inbound marketing – from within.
Blendit Learning partnered with Lemon Marketing with the goal of creating visibility around their brand. The challenge was that very few people were familiar with Blendit Learning’s method, so the focus has been – and continues to be – a thought leadership strategy.
“What we do is so new that many people simply don’t know it exists. There is an unknown need, and therefore you can’t search for it – because many are not even aware that the opportunity exists,” says Christian, Commercial Lead at Blendit Learning, about their challenge.
Preliminary results
Blendit Learning is already shaping a completely new language, focus, and mindset. They themselves describe the process at times as “a tough journey” – but a necessary one.
Lemon Marketing acted as a 'coach' and guide:
- We developed an inbound marketing strategy focused on content and keyword-based visibility.
- We conducted targeted training programs for Blendit’s marketing and sales teams.
- We helped them understand, produce, and optimize their own content.
- We ensured quality and helped them think holistically: marketing + sales.
Instead of “just” delivering finished solutions, we trained them to own the process themselves.
For example, Blendit has started working from the premise of “thinking in connections” between sales and marketing, so the two areas are no longer seen or managed as separate functions.
The collaboration has shown us that inbound marketing is not just about tools – it’s about ownership. Blendit Learning has demonstrated that even complex B2B solutions can be explained and marketed effectively – when you learn to do it from within.
Going forward, the collaboration will evolve from training to strategic sparring, and Blendit has already expressed a desire to continue working with Lemon as a strategic partner.
Training of Blendit Learning’s sales & marketing team
Blendit Learning wanted – and still wants – to be an active part of the process and build the necessary competencies in-house. As a company specializing in social learning, it made perfect sense to train their consultants so they can handle as much of the process as possible themselves.
Blendit Learning’s consultants have therefore undergone training in inbound marketing, enabling them to continuously optimize their website content and visibility.
Creating visibility and awareness is about more than just skills:
“It’s more than just a skill. It’s a way of thinking and working. It involves competencies, processes, and a mindset that all need to evolve,” says Christian.
In this way, Blendit Learning has used Lemon Marketing as a kind of “coach,” where questions have turned into knowledge sharing. Many of these questions have been solved by Blendit Learning themselves, supported by Lemon Marketing’s consultants, who ensured quality in the initiatives they worked on.
Blendit Learning was trained in Inbound Marketing: “We need to think it and live it ourselves”
With a strong focus on training Blendit Learning’s sales and marketing employees, their digital visibility is set to grow – from within. The collaboration between Lemon Marketing and Blendit Learning is therefore centered around training, where Lemon Marketing guides and enables Blendit to understand and work with inbound marketing and visibility on their own.
Who is the customer?
Blendit Learning is a learning company based in Aalborg that supports social learning through digital learning solutions designed to strengthen both modern learning strategies and their clients’ businesses. In addition to learning consultants, they also have a content team that develops content for their clients – content that forms the foundation of their learning materials. In this way, Blendit helps their clients design engaging learning experiences and supports them in achieving their goals.
Blendit Learning supports professionals within HR, L&D, and executive management in implementing digital learning solutions that support businesses operating in constant change. In such environments, high demands are placed on employees, who must continuously learn and adapt. With Blendit Learning’s platform, employees can easily be trained in new initiatives and processes – at their own pace. After all, we learn best when we need it. This is a core principle of Blendit Learning.
Their clients include major B2B companies such as Summerbird, Demant, and Bestseller, to name a few. This highlights the strong potential of Blendit Learning’s solution.
