GOOGLE ADS WORKSHOP
Today, Google is the most important platform for businesses when it comes to visibility. In fact, 89% of all purchases begin with a Google search, making it essential to position yourself strategically in the search results. At Lemon Marketing, we offer a Google Ads workshop that provides you with the tools and insights needed to leverage Google Ads effectively and drive growth for your business.
With Google Ads, you can achieve top positions in search results within just a few hours, and through our workshop, you will learn how to use the platform effectively to attract more customers and increase your revenue.
What will you learn in the Google Ads workshop?
When you participate in our Google Ads workshop, you will gain practical tools and an action-oriented understanding of how to use Google Ads to increase your visibility and attract more customers. The outcomes of the workshop include:
Navigate the Google Ads platform with confidence and gain both a fundamental and advanced understanding of its theoretical and practical features.
Use budget strategies effectively, enabling you to optimize your advertising spend and target your campaigns for maximum impact.
Set up and analyze conversions, allowing you to continuously adjust and improve your ads to achieve better results.
Develop a clear action plan that can be implemented immediately to optimize your Google Ads campaigns.
After the workshop, you will be able to execute a targeted Google Ads strategy that increases your visibility and attracts more customers to your business.
The workshop consists of two modules:
Theory and practice
Our Google Ads workshop is divided into two modules—theory and practice. You can choose either the theoretical or the practical module depending on your needs, or complete both to gain the full benefit. We recommend the full workshop to provide you with a solid foundation for your Google Ads strategy, but the choice is yours.
Each module lasts 3–4 hours, and for the full workshop, you should expect to spend 7–8 hours in total. If you choose both modules, they can be delivered over one or two days—depending on your preference.
Theoretical Module
In the theoretical module, you will receive a thorough review of the key elements of Google Ads.
The purpose of this module is to ensure that all participants have a solid theoretical foundation, making it easier to collaborate and develop a shared strategy when moving on to the practical module.
We dive into the different steps, including:
Practical Module
In the practical module, we dive into your specific business and work with your concrete goals and challenges. The objective of this module is for you to leave the workshop with a clear and actionable strategy for your future Google Ads efforts—and to be fully equipped to manage and optimize your advertising independently.
We dive into the different steps, including:
Marie Burski
Head of Design, Jysk Display
We have worked with Lemon Marketing for many years and have always received excellent service and valuable guidance. It is important for us to have partners we can trust and who provide honest advice. Lemon Marketing has always been such a partner for us.
What will you gain from the workshop:
By participating in our Google Ads workshop, you will gain practical tools and an action-oriented understanding of how to use Google Ads to increase your visibility and attract more customers. The outcomes of the workshop include:
- Fundamental and advanced understanding of Google Ads: You will learn both the theoretical and practical aspects of the platform, enabling you to navigate effectively and make informed decisions.
- Strategic use of budgets: Gain insight into how to get the most out of your advertising budget by optimizing bidding strategies and targeting your campaigns effectively.
- Conversion optimization: Learn how to track and analyze your conversions so you can refine and improve your ads to generate better results.
- Actionable plan: When you leave the workshop, you will have a clear action plan that can be implemented immediately to optimize your Google Ads campaigns.
How do you use Google Ads after the workshop?
After the workshop, you will be ready to independently create, manage, and optimize your Google Ads campaigns in a focused and effective way. You will be able to develop and implement a Google Ads strategy tailored to your business goals, and analyze your performance using tracking and reporting to continuously improve your campaigns.
You will also have the skills to scale and expand your advertising, for example by using advanced methods such as remarketing and A/B testing to maximize your investment. Using Google Ads’ reporting tools, you will be able to focus your efforts on what delivers the best results—ensuring that your advertising directly supports your growth objectives.
Where and how does the workshop take place?
The workshop can be held at your location, at our office, or online via Teams or Zoom—depending on what suits you best. Regardless of the format, we ensure the workshop is interactive and tailored to your specific needs and objectives.
Who will lead the workshop?
Our Google Ads workshop is led by experienced specialists from Lemon Marketing, who have many years of hands-on experience in digital marketing and Google Ads. The instructor has helped companies across various industries optimize their advertising and achieve better results on Google. With a strong background in both strategy and implementation, the instructor will not only share theoretical knowledge but also practical tips and methods that can be applied directly in your daily work.
