SEO WORKSHOP

At Lemon Marketing, we offer an SEO workshop that provides you with the essential tools to improve your visibility on Google. In today’s digital landscape, 89% of all buying journeys begin with a Google search, highlighting the importance of being visible on this platform. Our workshop is designed to help you work strategically with SEO and ensure your business achieves the best possible results.

What will you learn in the SEO workshop?

In the SEO workshop, you will learn both fundamental and advanced techniques to help your website compete for top rankings on Google. You will learn how to:

Conduct keyword research to identify the search terms that deliver the best results.
Optimize your website’s content and technical structure to improve rankings.
Work with link building and outreach to strengthen your website’s authority.
Use tracking and analytics tools to measure the impact of your SEO efforts.

After the workshop, you will be able to implement a cohesive SEO strategy that can drive more traffic, increase conversions, and support the growth of your business.

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The workshop consists of two modules:
Theory and practice

Our SEO workshop is divided into two modules: a theoretical module and a practical module. This allows you to choose the solution that best fits your needs. If you are already familiar with the theory behind SEO but need help with practical execution, you can opt for the practical module only – and vice versa.

However, we recommend choosing the full workshop, as the combined approach ensures you gain a solid foundation along with a clear strategy for your future SEO efforts.

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Theoretical Module

In the theoretical module, you will gain a fundamental understanding of SEO and all the key elements involved in search engine optimization. We will introduce you to Lemon Marketing’s SEO strategy wheel, our proven framework for working strategically with SEO.

This module is ideal for ensuring that everyone on your team shares the same theoretical foundation, making it easier to collaborate and develop an effective SEO strategy.

We dive into the different steps, including:

Tracking

How to set up proper tracking so you can measure the impact of your SEO efforts

Keyword research

Techniques for identifying the right keywords that align with your business goals.

Onpage

Understand how to optimize your website, both technically and in terms of content.

Outreach

How to build relationships and work with link building to increase your website’s authority.

Reporting

Learn how to collect and present data that demonstrates the results of your SEO efforts.

Practical Module

In the practical module, we work hands-on with your business. You will have the opportunity to turn what you have learned in the theoretical module into action. We guide you through the specific tasks required to improve your visibility on Google.

After the practical part of the workshop, you will have a concrete SEO strategy in place and be ready to implement it immediately. You will gain all the necessary tools to work effectively with SEO and strengthen your visibility on Google.

We dive into the different steps, including:

Keyword research

We help you analyze your current website and identify areas for optimization. This includes everything from technical improvements to optimizing your content, ensuring it is both user-friendly and search engine friendly.

Onpage

Linkbuilding strategy

We work together to develop a concrete plan for how you can build strong links to your website that increase its authority.

Content strategy

We help you develop a content strategy that both attracts and engages your target audience while supporting your SEO goals.

Marie Burski

Head of Design, Jysk Display

“We have worked with Lemon Marketing for many years and have always received excellent service and valuable guidance. It is important for us to have partners we can trust and who provide honest advice. Lemon Marketing has always been such a partner for us.”

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When we launched our new website, it was especially important for us to feel confident that our rankings and visibility on Google would be preserved. Lemon Marketing’s skilled team was always available, and they had full control over the entire transition. At the same time, we received extensive support in ensuring that we focused on the right keywords during the development of the site, and they were with us throughout the entire process from start to finish.

What will you gain from the workshop?

By participating in our SEO workshop, you will gain an in-depth understanding of how to work strategically with SEO to increase your company’s visibility on Google. You will learn how to navigate Google’s algorithms, conduct effective keyword research, and optimize your website’s content to attract more organic traffic. After the workshop, you will be able to develop an SEO strategy that ensures long-term results and improved search rankings. You will also gain a clear plan for how to continuously improve your SEO efforts and measure your success.

How do you use SEO after the workshop?

Once the workshop is completed, you will have a clear strategy for your SEO efforts that can be implemented immediately. We provide you with the tools to continue the work independently, but you will always have the option to contact us if you need further guidance or support.

Where and how does the workshop take place?

We offer flexible options for delivering our SEO workshop. The workshop can be held on-site at your company, at our office, or online – depending on what suits you best. Regardless of the format, the workshop is tailored to your specific challenges and goals to ensure maximum value.

Each module typically lasts between 3–4 hours. If you choose the full workshop, it can be split over two days, allowing time to reflect on the theoretical part before moving on to the practical module.

Who will lead the workshop?

Our SEO workshop is led by one of our experienced SEO specialists at Lemon Marketing. The instructor has many years of experience in SEO and has helped a wide range of companies improve their organic visibility and achieve top rankings on Google. With a strong background in technical SEO, content optimization, and link building, the instructor will provide you with practical knowledge and tools that you can apply directly in your work. You will not only gain theoretical insights, but also concrete examples and methods tailored to your business and market.