Hvad er formålet med HubSpot Workshoppen?

Formålet er at hjælpe jeres virksomhed med at udnytte HubSpot effektivt som en alt-i-en platform til at integrere jeres marketing-, salgs- og kundeserviceaktiviteter. Dette vil optimere jeres digitale tilstedeværelse, automatisere processer og styrke relationerne til jeres kunder.

Hvordan er workshoppen struktureret?

Workshoppen er opdelt i to moduler: • Teoretisk modul: Giver en grundlæggende forståelse af HubSpot som platform, herunder dens funktioner inden for CRM, marketing automation og dataanalyse. • Praktisk modul: Fokuserer på jeres virksomheds specifikke mål, herunder opsætning af HubSpot, tilpasning af værktøjer til jeres behov og udvikling af en strategi for at maksimere platformens potentiale. I kan vælge at deltage i begge moduler eller kun det ene, afhængigt af jeres behov.

Hvor lang tid varer hvert modul?

Hvert modul varer 3-4 timer. Hvis I deltager i begge moduler, skal I afsætte 7-8 timer i alt.

Hvordan tilpasses workshoppen til vores virksomhed?

Workshoppen skræddersys til jeres specifikke behov og ønsker, så indholdet er relevant og målrettet jeres situation. Dette sikrer, at I får mest muligt ud af HubSpot i forhold til jeres unikke forretningsmål.

Hvad indeholder det teoretiske modul?

Det teoretiske modul dækker: • Præsentation af HubSpot som platform. • Forståelse af, hvordan HubSpot integrerer marketing, salg og kundeservice. • Gennemgang af, hvordan HubSpots værktøjer kan automatisere processer og forbedre kundeoplevelsen. Formålet er at give alle deltagere et fælles teoretisk grundlag.

Hvad indeholder det praktiske modul?

Det praktiske modul fokuserer på: • Opsætning og tilpasning af HubSpot til jeres virksomheds behov. • Udvikling af en strategi for brugen af HubSpots værktøjer, herunder CRM, e-mail marketing og automatisering. • Analyse og rapportering for at måle effektiviteten af jeres indsats. Efter dette modul vil I have en klar strategi, der kan implementeres med det samme.

Hvordan tilmelder vi os workshoppen?

I kan tilmelde jer workshoppen ved at skrive til mads@lemonmarketing.dk direkte eller via denne side: https://lemonmarketing.dk/workshop/tilmeld-workshop/

HUBSPOT WORKSHOP

Would you like to optimize your business using one of the most powerful CRM platforms on the market? At Lemon Marketing, we offer a HubSpot workshop tailored to your company’s needs. HubSpot is not just a CRM system—it’s a platform that brings together marketing, sales, and customer service in one unified solution. With our workshop, you will gain both the theoretical knowledge and practical experience needed to get the most out of HubSpot.

Our workshop stands out from traditional formats by combining theory and practice. We believe the best way to learn is through hands-on experience, and the value increases significantly when you can immediately put your knowledge into action.

What will you learn in the HubSpot workshop?

When you participate in our HubSpot workshop, you will gain practical tools and an action-oriented understanding of how HubSpot can strengthen your marketing, sales, and customer service to create a more effective customer journey.

Understand the customer journey and lead management, enabling you to map the path from first contact to conversion and gain deeper insight into your leads’ needs and behavior.

Learn how to work with lead scoring and lifecycle stages to effectively prioritize and focus on the leads most likely to convert, and build a high-performing pipeline.

Use marketing automation to set up workflows and email automation, strengthening your lead nurturing processes and allowing you to track engagement throughout the customer journey.

Leverage HubSpot’s sales tools to automate and optimize your sales process, helping you shorten sales cycles and maintain full visibility across each stage.

Integrate HubSpot with other systems in your business to create a cohesive ecosystem that supports all departments and enables a seamless customer experience.

After the workshop, you will be able to use HubSpot to strengthen collaboration between marketing, sales, and customer service, while building and maintaining strong customer relationships through data and automation.

Book workshop

The workshop consists of two modules:
Theory and practice

Our HubSpot workshop is divided into two modules—theory and practice. You can choose either the theoretical or practical module depending on your needs, or take both to gain a complete understanding of the platform. We recommend the full workshop to ensure you build a solid foundation and a comprehensive strategy for using HubSpot, but the choice is yours.

Each module lasts 3–4 hours, and if you choose both modules, you should expect to spend 7–8 hours in total. The modules can be completed over one or two days, depending on your preference.

Book workshop

Theoretical Module

In the theoretical module, you will receive an in-depth introduction to the key features of HubSpot, giving you a clear understanding of how the platform can support the entire customer journey and strengthen your marketing and sales activities.

This module provides a solid theoretical foundation, preparing you for the practical module, where you will work hands-on with the different features.

We dive into the different steps, including:

HubSpot CRM and customer journey

Gain insight into how HubSpot can help organize and structure your customer data, as well as track the customer journey from first contact to conversion.

Lead scoring and segmentation

Learn how to use lead scoring and segmentation tools to identify the most qualified leads and optimize your resources.

Marketing automation and workflows

Understand the fundamental elements of marketing automation and how workflows can streamline your lead nurturing processes.

Reporting and analysis

Get introduced to HubSpot’s analytics and reporting features to measure results and adjust your strategies.

Practical Module

The practical module is based on your specific goals and challenges, giving you the opportunity to turn theory into direct application. We guide you through the setup and optimization of the most important features.

The goal of the practical module is for you to leave the workshop with a concrete and actionable HubSpot strategy, and the ability to independently use the platform to strengthen your marketing, sales, and customer service.

We dive into the different steps, including:

Automated Workflows

We help you set up workflows tailored to your specific lead nurturing strategy and target audience.

Lead scoring and segmentation

We work with your data to create effective lead scoring models and segments that support your sales and marketing efforts.

Sales tools and pipeline management

Gain hands-on experience using HubSpot’s tools to optimize your sales process and build a stronger pipeline.

Integration with other systems

We walk you through how HubSpot can be integrated with your other systems, enabling you to create a cohesive tech stack.

Marie Burski

Head of Design, Jysk Display

We have worked with Lemon Marketing for many years and have always received excellent service and valuable guidance. It is important for us to have partners we can trust and who provide honest advice. Lemon Marketing has always been such a partner for us.

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“When we launched our new website, it was especially important for us to feel confident that our rankings and visibility on Google would be successfully carried over. Lemon Marketing’s skilled team was always available and had full control of the entire transition. At the same time, we received extensive support in ensuring that we focused on the right keywords during the development of the site, and they supported us throughout the entire process from start to finish.”

What will you gain from the workshop?

After the workshop, you will have a complete understanding of how HubSpot can be implemented in your organization, and you will be ready to use the platform in your day-to-day operations. You will, among other things, be able to:

Map and analyze your customers’ journey and optimize each step.
Set up automated workflows to streamline your marketing and sales efforts.
Improve collaboration between marketing and sales using HubSpot.
Develop a lead management strategy that ensures no leads are overlooked.

How do you use HubSpot after the workshop?

After the workshop, you will be able to use HubSpot both strategically and practically. You will be able to set up automated workflows that give you full control over your lead nurturing and customer journey, as well as integrate HubSpot with other systems you use—creating a seamless connection between your tools. In addition, you will be able to use HubSpot to strengthen collaboration between your marketing and sales teams, and measure and analyze your results using the platform’s reporting tools, allowing you to continuously optimize your efforts.