Hvad er formålet med E-mailmarketing Workshoppen?

Formålet er at hjælpe jeres virksomhed med at udnytte e-mailmarketing effektivt, da konverteringsraten for e-mailmarketing er højere end gennem sociale medier. E-mailmarketing giver mulighed for at sende skræddersyet kommunikation direkte til en målgruppe, der allerede har udvist interesse for jeres produkter.

Hvordan er workshoppen struktureret?

Workshoppen er opdelt i to moduler: • Teoretisk modul: Giver en dybere forståelse af e-mailmarketing som disciplin, herunder strategier for effektiv kommunikation og segmentering. • Praktisk modul: Fokuserer på jeres virksomheds specifikke mål, udvikling af en content plan og implementering af e-mailkampagner. I kan vælge at deltage i begge moduler eller kun det ene, afhængigt af jeres behov.

Hvor lang tid varer hvert modul?

Hvert modul varer 3-4 timer. Hvis I deltager i begge moduler, skal I afsætte 7-8 timer i alt.

Hvordan tilpasses workshoppen til vores virksomhed?

Workshoppen skræddersys til jeres specifikke behov og ønsker, så indholdet er relevant og målrettet jeres situation.

Hvad indeholder det teoretiske modul?

Det teoretiske modul dækker: • Præsentation af e-mailmarketing som disciplin. • Forståelse af, hvordan man opbygger og segmenterer en e-mailliste. • Gennemgang af best practices for indhold og design i e-mails. Formålet er at give alle deltagere et fælles teoretisk grundlag.

Hvad indeholder det praktiske modul?

Det praktiske modul fokuserer på: • Udvikling af en content plan, der understøtter jeres marketingstrategi. • Opsætning og segmentering af e-maillister for at sikre, at I rammer de rette personer. • Design og implementering af e-mailkampagner for at øge engagement og konverteringer. Efter dette modul vil I have en klar strategi, der kan implementeres med det samme.

Hvordan tilmelder vi os workshoppen?

I kan tilmelde jer workshoppen ved at skrive til mads@lemonmarketing.dk direkte eller via denne side: https://lemonmarketing.dk/workshop/tilmeld-workshop/

EMAIL MARKETING WORKSHOP

Email marketing is one of the most effective methods for driving engagement and generating sales. In fact, email marketing often delivers higher conversion rates than social media. With email marketing, you engage directly with an audience that has already shown interest in your business by actively subscribing to your newsletter. This makes it a highly effective channel for delivering targeted and personalized messages at strategically chosen times.

At Lemon Marketing, we offer a comprehensive Email Marketing workshop that provides you with the tools to create real results with your email campaigns.

What sets our workshop apart is the combination of theory and practice. We know that hands-on learning significantly increases the value, as it allows you to apply theory directly in real-world scenarios. This means you will not only learn about email marketing on a strategic level, but also how to turn that knowledge into tangible results for your business.

What will you learn in the Email Marketing workshop?

In our Email Marketing workshop, you will gain the tools and knowledge needed to create targeted and effective email campaigns. You will learn how to:

Segment your audience to deliver relevant messages.
Build valuable permissions and grow your newsletter subscriber base.
Create automated email flows that adapt to user behavior.
Plan and execute one-off emails and campaigns to increase engagement.
Use data to optimize and evaluate your email marketing efforts.

After the workshop, you will be able to develop a targeted email strategy that strengthens customer relationships and directly supports your business goals.

Book workshop

The workshop consists of two modules:
Theory and practice

Our Email Marketing workshop is divided into two modules—theory and practice. You can choose to participate in one module or both, depending on your needs and level. If you need a deeper understanding of how Email Marketing works in theory but already have an action plan in place, you can choose the theoretical module. Conversely, if you are familiar with the theory but need help turning your knowledge into concrete actions, the practical module is the right choice.

We always recommend the full workshop, as our experience shows that it provides the strongest foundation for a successful Email Marketing strategy. Each workshop is tailored to your business, and each module lasts 3–4 hours. For the full workshop, you should therefore expect to spend 7–8 hours in total.

Book workshop

Theoretical Module

In the theoretical module, we will cover the fundamental principles of email marketing and ensure that all participants gain the necessary knowledge to work strategically with this channel.

We will focus on key topics such as audience segmentation, how to collect permissions (consent), and why it is important to build a valuable email list. In addition, we will explore the difference between automated flows and one-off campaigns, as well as how to use reporting to measure success and continuously optimize your campaigns.

Once the theoretical module is completed, all participants will have a solid understanding of how to create results through email marketing.

We dive into the different steps, including:

Audience segmentation

Learn how to build and segment your audience to achieve greater relevance and engagement.

Permission marketing

Understand how to effectively collect permissions and create incentives to encourage more users to subscribe to your newsletter.

Automatiserede flows og one-timers

Gain insight into how automated email flows and one-off campaigns can complement each other and strengthen the customer journey.

Reporting and analysis

Gain an overview of how to measure success and adjust your strategy based on click-through rates, open rates, conversions, and unsubscribe rates.

Practical Module

In the practical module, we focus on your specific business and goals. We will help you develop a concrete email marketing strategy tailored to your unique needs and objectives.

We begin by mapping your target audience and creating a plan for how to grow your newsletter subscriber base through effective lead magnets, such as discount codes, eBooks, or guides. From there, we work on setting up automated flows to ensure you maintain continuous and relevant communication with your customers at the right times.

We also explore how you can complement your automated emails with one-off campaigns and targeted sends. Finally, we dive into reporting tools, so you learn how to use your data effectively to continuously improve and refine your strategy.

We dive into the different steps, including:

Strategy and content plan

Get help developing an email marketing strategy and an effective content plan tailored to your target audience.

Lead magnets and permissions

We help you design and implement lead magnets that can increase newsletter sign-ups, such as discount codes, eBooks, or guides.

Setup of flows and campaigns

Get help setting up automated flows and one-off campaigns so you can continuously engage your audience with relevant content.

Data analysis and optimization

Learn how to analyze your results and use data to continuously optimize your efforts.

Marie Burski

Head of Design, Jysk Display

We have worked with Lemon Marketing for many years and have always received excellent service and valuable guidance. It is important for us to have partners we can trust and who provide honest advice. Lemon Marketing has always been such a partner for us.

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When we launched our new website, it was especially important for us to feel confident that our rankings and visibility on Google would be successfully carried over. Lemon Marketing’s skilled team was always available and had full control of the entire transition. At the same time, we received extensive support in ensuring that we focused on the right keywords during the development of the site, and they supported us throughout the entire process from start to finish.

What will you gain from the workshop?

After the Email Marketing workshop, you will:

Be able to identify and segment your target audience for tailored messaging.
Create effective incentives that increase newsletter sign-ups.
Set up automated email flows that strengthen your customer relationships.
Execute targeted campaigns that drive engagement and conversions.
Measure, analyze, and optimize your email campaigns based on actionable data.

How do you use email marketing after the workshop?

After the workshop, you will be able to set up, manage, and optimize your email campaigns immediately. You will have a clear email strategy and a content plan ready to implement, allowing you to quickly start seeing results from your investment in email marketing. You will also be able to track your performance through ongoing analysis and continuously refine your campaigns to match your audience’s needs and behavior.

Where and how does the workshop take place?

The workshop can be held at your location, at our office, or online via Teams or Zoom—depending on what suits you best. Regardless of the format, we ensure the workshop is interactive and tailored to your specific needs and objectives.

Who will lead the workshop?

Our Email Marketing workshop is led by one of our experienced email marketing specialists. The instructor has several years of experience in setting up successful email campaigns for both small and large businesses and stays up to date with the latest trends and techniques in the field. You will gain practical and actionable knowledge from someone who has worked extensively with both strategic planning and the execution of campaigns that deliver measurable results.