More leads generated for sales
And streamlining Slimstock’s marketing efforts
What was the digital challenge?
Slimstock wanted stronger alignment between their marketing efforts and sales activities targeting warm leads.
Additionally, increasing visibility in the Danish market was a key objective—especially in light of the COVID-19 lockdown and the global supply chain challenges that affected many Danish companies and made inventory planning even more difficult.
What did Slimstock want to achieve from the collaboration?
When Slimstock and Lemon Marketing entered into the partnership in 2021, the goal was to increase visibility, execute more targeted efforts toward key audiences in the Danish market, and create better alignment between sales and marketing leads.
16% MORE LEADS
PROSPECTS
83% MORE MQLs
MARKETING QUALIFIED LEADS
40% MORE SQLs
SALES QUALIFIED LEADS
93% MORE OPPORTUNITIES
SALES OPPORTUNITIES
The solution
To increase Slimstock’s visibility, we focus on building their presence on Google on a monthly basis through SEO, targeting selected keywords. In addition, we have initiated ongoing updates on LinkedIn and other professional platforms, with inventory optimization as the central theme.
In terms of lead generation, we create campaigns targeted at specific industries, which are executed across LinkedIn, the website, email marketing, and marketing automation. We manage the entire process of developing these campaigns, with the purpose of generating leads for Slimstock while increasing visibility by sharing tips, knowledge, and cases within each industry.
Regarding the streamlining of leads, we have worked extensively with HubSpot. Slimstock already has their entire global database in HubSpot but previously lacked the time to fully utilize the CRM platform. Through a structured collaboration between Slimstock and Lemon Marketing, we now work systematically with leads.
Who is Slimstock?
Slimstock has 22 offices worldwide and 400 employees. Over the past 30 years, Slimstock has helped more than 1,300 companies improve profitability and free up working capital by enhancing availability, increasing efficiency, and eliminating waste through their inventory optimization software solution, Slim4. Founded in 1993, Slimstock has since collaborated with leading companies, industry experts, and academics to develop their inventory optimization platform, Slim4. Through their Academy, Slimstock also supports supply chain professionals with valuable inventory insights, continuous development, and industry best practices.
Why did Slimstock choose Lemon Marketing?
Slimstock’s Danish division has been an SEO client of ours for several years, with the collaboration focused on improving the website’s search engine rankings by targeting relevant keywords and pages.
In 2021, we expanded the collaboration with Slimstock, and we now manage multiple marketing areas for them while also acting as their trusted advisor.
Lemon Marketing supports Slimstock in structuring their sales and marketing-related leads, as well as initiating other strategic activities aimed at increasing visibility and enabling more targeted efforts toward key audiences in the Danish market.
