Apport Systems: From data to action
with Lemon Marketing and HubSpot
With Lemon Marketing as a strategic partner and HubSpot as the engine, Apport Systems has created structure, generated warm leads, and built a stronger sales flow.
“We’re experiencing that the leads coming through our channels are now actually usable. And HubSpot enables us to stay on top of those who are most active at all times.”
Introduction and the digital challenge?
Apport Systems develops and implements intelligent WMS solutions (Warehouse Management Systems) that optimize logistics and warehouse management. Based in Denmark with an international reach, it was important for them to strengthen sales through improved digital visibility and a more effective lead structure.
Apport Systems needed to ensure that the leads coming in through their digital channels were actually qualified and usable.
Apport Systems wanted to:
- Gain full control of their entire digital lead flow
- Use HubSpot more actively and strategically
- Make sales more efficient – without increasing resources
- Ensure that leads were properly prioritized and managed
Their specific goal was to build a lead engine that matched an ambitious sales organization.
Lemon Marketing helped Apport Systems to:
- Structure and segment leads in HubSpot
- Implement lead scoring and automation
- Optimize conversion points and visibility through content and advertising
- Connect marketing and sales in one dynamic structure
By sharing knowledge on the website and activating the right channels, they generated warm leads with real potential.
Results:
- More dynamic sales flow in HubSpot
- Qualified leads that are engaged at the right time
- More engaged website visitors
- Increased time spent on knowledge sharing = more warm leads
- A significant improvement in the quality of their lead portfolio
Who is the customer?
Apport Systems are specialists in WMS and the digitalization of warehouse management. Their software is used by some of Denmark’s strongest companies within production and logistics. They operate both nationally and internationally and take pride in being a technical partner – not just a supplier.
Why did the customer choose us?
According to Apport Systems, they chose Lemon Marketing because:
- We provided clarity and a strong sense of structure
- We challenged them on a strategic level
- We were able to connect lead generation and lead management
- We made HubSpot work in practice – without making it overly complex
