Protruck: CRM with overview and impact
with help from Lemon Marketing and HubSpot
A need for alignment between sales and marketing was the starting point.
Protruck now has full visibility of their leads
and knows exactly where their efforts are working.
“We partnered with Lemon Marketing with the aim of implementing a CRM system that could connect sales and marketing. It has given us a much better overview and made it possible to prioritize our efforts.”
Introduction and the digital challenge?
Protruck is Denmark’s largest full-service supplier of forklifts, telehandlers, and internal transport solutions. With sales, service, and rentals across the country, their customer data and sales communication are critical. That’s why they chose to implement HubSpot with Lemon Marketing as their partner – to create a unified solution that connects marketing and sales more closely.
Previously, Protruck did not have the necessary overview of where their leads were coming from – or how they were being handled.
Protruck’s goals were to:
- Bring sales and marketing data together in one place
- Track lead sources and conversion points
- Create structure and transparency throughout the entire customer journey
- Get more value from their marketing investment
Specifically, they wanted to see which leads came from which activities – and act on that insight.
Lemon Marketing helped Protruck with:
- Implementation of HubSpot as a CRM and lead management platform
- Setup of tracking and integration with Google Ads, website, and newsletters
- Training employees in how to use the system
- Creation of segments and dashboards, giving both sales and marketing teams valuable insights
By bringing all data together in one place, they were able to see where their leads were actually coming from – and where their budget was best spent.
- One unified platform for all customer interactions
- Insight into lead sources: they now know which campaigns are working
- Better resource allocation across both marketing and sales
- More effective collaboration between departments
"Where we previously didn’t know whether leads came from the website, Google Ads, or other activities – today we can clearly see it through HubSpot."
Who is the customer?
Protruck A/S is one of Denmark’s leading providers of machinery solutions for both large and small businesses. They operate in an industry where consulting, rentals, and flexibility are essential – and where customer data plays a key role in enabling fast and precise decision-making.
Why did the customer choose us?
Protruck chose Lemon Marketing because:
- We understood both their business and their challenges
- We were able to translate their needs into a functional HubSpot solution
- We created confidence and clarity throughout the implementation
- We helped them become self-sufficient – not dependent
